How to Create a Sales Process - Without Becoming "Salesy" with Jeff C. West
The Recognized Authority
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Transitioning from Prospecting to Meeting: Focusing on Fit and Value
The chapter delves into transitioning from prospecting to meeting in sales, emphasizing using language centered on checking for fit and understanding how the client's world will change with your service. It highlights crafting value propositions that show how a client's life improves, the importance of asking strategic questions to uncover needs, and building trust through genuine conversations. The significance of positioning statements in business strategy, engaging potential customers by focusing on their needs, and incorporating LinkedIn for prospecting with a soft approach is also discussed.
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