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Hala Taha: Turn Your Podcast into the Most Powerful Marketing Asset in Business | Marketing | YAPLive

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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Navigating Podcast Metrics and Monetization

This chapter explores the complexities of podcast download metrics, particularly post-iOS 17 update, and addresses misconceptions regarding real listener engagement. It highlights diverse monetization strategies, including the role of ad placements and paid interviews, while emphasizing the need for genuine content creation. The speakers also discuss search optimization techniques and the importance of guest collaborations to boost podcast visibility and audience growth.

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