Data, Cohorting and AI Matching

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Charlie Hopkins-Brinicombe is the co-founder of Trophy.so, a gamification infrastructure platform helping EdTech and wellness companies build engaging learning experiences in weeks, not months. With a background in product development and motivation design, Charlie focuses on creating scalable systems that boost retention, habit formation, and learner satisfaction.

💡 5 Things You’ll Learn in This Episode:

1. Why most gamification fails.
2. Which mechanics truly motivate learners.
3. How social features boost engagement.
4. How Trophy.so measures retention impact.
5. How AI can personalize motivation.

✨ Episode Highlights:
[00:02:07] How Trophy.so began.
[00:03:23] Why platforms reinvent gamification.
[00:05:02] The real value of streaks and badges.
[00:08:50] Trophy.so’s retention and impact tools.
[00:12:40] Gamification for both consumer and school EdTech.
[00:14:36] Key mechanics—achievements, streaks, leaderboards, leagues.
[00:17:47] The power of social and community challenges.
[00:22:20] Common gamification pitfalls.
[00:28:29] Engagement vs. actual learning outcomes.
[00:35:28] AI-driven, personalized motivation.

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🎉 Presenting Sponsor/s:

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This season of Edtech Insiders is brought to you by Cooley LLP. Cooley is the go-to law firm for education and edtech innovators, offering industry-informed counsel across the 'pre-K to gray' spectrum. With a multidisciplinary approach and a powerful edtech ecosystem, Cooley helps shape the future of education.

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