There are infinite ways to define strategy. Most involve finding a critical challenge and defining the big strokes of how to solve it.

This can be an intimidating task to any leader! Furthermore, if we spend the high effort involved in putting it together, and communicating it as our brilliant strategy for the next 12 months, chances are that the organization will not be super receptive to feedback, learning and iteration on this critical strategic bets.

This is a very complex and nuanced topic, but I had the fortune to speak with Jeff Gothelf, not only an expert in the topic, but someone who can articulate complex problems in simple ways.

We covered how Jeff defines a “lean” strategy, how connecting strategy to OKRs help you learn fast about your hypothesis, and how leaders should take a more humble (and smarter!) approach to explicitly calling out uncertainty and willingness to learn.

Where to find Jeff:

• JeffGothelf.com, where you can find the newsletter

• Linkedin

• Jeff’s upcoming book, “Who does what by how much”