How I Built This with Guy Raz cover image

Advice Line with Angie Hicks of Angi

How I Built This with Guy Raz

CHAPTER

Empowering Women in Motocross: The Journey of a New Brand

This chapter delves into the rebranding of Angie's List to Angie and explores the launch of a women's motocross apparel brand aimed at fostering inclusivity in a male-dominated sport. The conversation includes insights on the importance of storytelling in marketing, challenges in securing investments, and the journey towards creating appealing gear for female riders. Emphasizing brand integrity and strategic growth, they advocate for expanding market horizons to empower women across various sports.

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