MEDDPICC Master Class with David Weiss
Outbound Squad
00:00
Building a Business Case for the Economic Buyer
The only thing that matters on a business case is what the economic buyer cares about. You can't just put an ROI, you know, or a business case together with some numbers and expect people to believe it. A good economic buyer will de-risk the hell out of it. They don't want to over commit. So yeah, you're building it kind of through the lens of ... tying it back to the broader business objective. That is what your economic buyer is going to care about.
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