Sales Gravy: Jeb Blount cover image

The Art of Conducting Engaging Sales Conversations

Sales Gravy: Jeb Blount

CHAPTER

The Power of Authenticity in Building Relationships and Sales

This chapter emphasizes the importance of authenticity in building relationships and conducting sales. Being true to oneself increases trust and likability, as exemplified by Tony Robbins' approach of being authentic even when not everyone may like him.

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