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MBA2163 Extended Interview: Michele Hansen – How to Build The Product and Business You Want by Deploying Empathy

The $100 MBA Show

CHAPTER

Harnessing Customer Feedback for Innovation

This chapter explores the vital role of customer feedback in shaping effective business and marketing strategies. The speaker shares insights on how meaningful customer interactions can uncover valuable data that informs product development and addresses customer churn. By discussing practical examples from their own company, they illustrate how understanding user needs can lead to innovative solutions and improved market positioning.

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