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The $100 MBA Show
MBA2163 Extended Interview: Michele Hansen – How to Build The Product and Business You Want by Deploying Empathy
Oct 24, 2022
Michele Hansen, cofounder of Geocodio and author of 'Deploy Empathy', shares her journey of entrepreneurship and the transformative power of empathy in understanding customers. She emphasizes the importance of getting into customers' minds to avoid product failures. Michele discusses her early entrepreneurial challenges, insights into harnessing customer feedback for innovation, and how balancing personal well-being with business demands is crucial for success. Her practical approach reveals how meaningful conversations can lead to better product development and market position.
01:16:58
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Quick takeaways
- Deploying empathy in product development is essential for identifying customer pain points, ultimately leading to solutions people want to buy.
- Michelle Hansen's early entrepreneurial experiences, shaped by her parents' influence and hands-on money management, fueled her passion for addressing real market needs.
Deep dives
Empathy in Product Creation
Deploying empathy is crucial for creating products that meet the needs of potential customers. Understanding customer pain points and preferences leads to the development of solutions that people actually want to buy. The podcast emphasizes the risk of investing time and resources into ideas that may not resonate with the market, which can result in significant losses. Focusing on customer feedback during the product design phase can make the path to success smoother and more predictable.
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Discover
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