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19min chapter
Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends
Marketing Against The Grain
Innovative Drop Marketing in B2B
This chapter explores the emerging trend of drop marketing in the B2B sector, drawing inspiration from music and fashion industries. It shares insights on how companies like Beehive effectively use structured calendars and social media to launch new product features, while also addressing the importance of problem-solving in product marketing. The discussion further highlights the significance of founder presence on social media and the challenges of authentic content creation in cultivating a strong personal brand.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode