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Outbound Squad

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The Importance of Soft Skills in Sales

When I was in corporate sales, it was quantity. People tend to really focus is on the message. They give someone a talk track. These are the talking points. It's survivor bias. You should not model how you come up with quota or the financial components behind something that the CFO might come up with. That would be as ridiculous as modeling what we should do in our society based on how billionaires came up in their own. There's so much luck involved with that. Once you hit certain economics, there's always a bell curve. That's how economics work. You have to optimize for the B and C players, really. That's what you need to optimize for.

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