2min chapter

Pattern Breakers cover image

Tobi Lutke: A Startup Founder Arming The Rebels Against Amazon

Pattern Breakers

CHAPTER

Web Two Dot O

Two thousand four was the year i decided to move from austin, texas to california. It felt like a time where you could make long term bets on what the inte look like in the future. I just didn't imagine that people would start retail businesses in physical space and then only sometimes move them on line. That that felt very clear to me, that thit wasn't going to be a long term a situation.

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