Sarah leve seo betterment, the digial investment adviser known for its somewhat traditional investing philosophy just made an intriguing move buying a crypto currency platform. Sarah has an intriguing perspective on how newer digital finance platforms are shifting norms. Her background is chief operating officer at one of the world's largest media companies. The fun she's having reflects the potential for impact even when the data day markets are swirling.
It may appear off-brand for Betterment, a digital investment adviser, to acquire a cryptocurrency investing platform. But CEO Sarah Levy explains that Betterment, positioned around its long-term diversification philosophy, has approached this volatile space with their tried-and-true principles top of mind. “Once we believe that an asset class is here to stay,” she says, “the question is: how do we responsibly incorporate that alongside a traditional investment strategy?” Levy, who became CEO in the midst of the pandemic, offers an intriguing perspective on how new, fast-moving digital finance platforms are shifting the norms of the industry. “We are not saddled with legacy businesses here that prevent us from chasing new dreams.”
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