Introduction

Morgan williams, is it an enterprise sals rat that's ubsessed with coldotreach? If you are sick and tired of fluff theory and general advice on how to sell to cold prospects from people who haven't sold anything in the past 20 years, this is the plot cast for you. Each week he'll interview salespeople, consultant and acpaners about actual outbound sales campaigns they run with real numbers and results. You'll get the opportunity peek behind the curtain and see what's actually working now in gold dod reach.