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Tackle Your Journey Map Roadblocks: Melanie Bell-Mayeda

Creative Confidence Podcast

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The Difference Between Service Design and Design Thinking

Design thinking is the overall process in methodology we use to think about innovation and creating new experiences. And then service is a component of that, just like a product is a components of that. Service isn't tangible but it really does end up being so much more complex and emotional. So i would say as in looking at your journey and looking ata kind of your usor needs, it's like thinking through those things that will surprise and delight people.

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