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The Happiness of Adding New Tools
ROI comes at optimization. It's not just adding new tools. Like these tools are constantly going to be evolving as you get smarter about your business, right? How that constant change that's happening across the nine average applications is going to affect their ability to focus on their numbers on a day-to-day basis. So things like time, like how much you're giving them back in a day to ultimately hopefully drive the dollars as well.