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When You've Found Product Market Fit
A lot of founders think they've found product market fit when they haven't. This is a huge problem because they start hiring people, increasing burn and optimizing their product before they've discovered what needs to be built. The company building happens for the most part after you figure out how to solve the problem, not before. It's so frustrating that people must act like it's an undefined or flexibly defined term - it's totally not.