5. 31 Days in February...One Day in April
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The Calendar Conundrum
This chapter examines the cultural significance of wall calendars and their financial impact, particularly through the lens of the Chippendales empire. It highlights the pivotal calendar mishap of 1986, which exposed tension and poor decision-making that led to significant repercussions for the brand. The narrative uncovers the unique motivations and contrasting personalities of those involved in the calendar's production, ultimately illustrating the fine line between success and failure in this lucrative market.
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