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494. Why Do Most Ideas Fail to Scale?
Freakonomics Radio
The Voltage Effect by John Liszt
john liszt's new book is called the voltage effect, how to make good ideas great in great idea scale. Most of us think that scaleable ideas have some silver bullet feature which bestows a cant mis appeal. There is no single quality that distinguishes ideas that have the potential to succeed at scale from those that don't.
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