The Voltage Effect by John Liszt

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john liszt's new book is called the voltage effect, how to make good ideas great in great idea scale. Most of us think that scaleable ideas have some silver bullet feature which bestows a cant mis appeal. There is no single quality that distinguishes ideas that have the potential to succeed at scale from those that don't.

In a new book called The Voltage Effect, the economist John List — who has already revolutionized how his profession does research — is trying to start a scaling revolution. In this installment of the Freakonomics Radio Book Club, List teaches us how to avoid false positives, how to know whether a given success is due to the chef or the ingredients, and how to practice “optimal quitting.”