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11min chapter
928: Exactly What to Say, with Phil M Jones
Sales Strategy & Enablement by Revenue.io
Persuasion vs. Manipulation in Sales
This chapter explores the key differences between persuasion and manipulation in sales and relationships, emphasizing integrity and honest communication. It highlights the importance of building trust over time and understanding clients' concerns, particularly in the context of SaaS sales and healthcare. The discussion also addresses the evolving dynamics of sales relationships and the significance of personal connections in maintaining customer loyalty.
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