Carl Ratcliff 'Reframing Brand Values - from Purpose to Action’.
The New Abnormal
00:00
Introduction
i'm suren pelo dishenes, researcher, author and speaker from bran positive. I've spent 20 years conducting ethnographic interviews on global projects. Along the way i've been lucky enough to have met some amazin people. Some of whom i'll be talking to in this series. We're joined by karl ratcliffe, who has o 20 years experience in the world of marketing and building brands. He's currently down in sunny australia, or should i perhaps say, sort of a rather dark australia?
Transcript
Play full episode
