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3min chapter
Twitter’s $5M Master Plan To Win Back Creators From Threads (#139)
Marketing Against The Grain
How to Make Money as a Creator on Twitter
Elon Musk is trying to make Twitter a video led platform. He's not going to be able to do it because he has no engineers to do it, says John Sutter. YouTube is killing the game here and paying its creators the most in both distributions. If you are a creator today and you are relying solely on Twitter or YouTube or one of those channels to pay you, you're never going to make enough money unless you are a top 1% YouTube creator.
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