2min chapter

My First Million cover image

A Masterclass On Flipping DTC Brands For Millions With Mehtab Bhogal

My First Million

CHAPTER

The Importance of a Low Consideration Period

For us, what we found is the most consistent moat and some people are different, right? It's just the moat that's worked for us is that operating moat. So anything that requires physical manufacturing, it has good reason for the manufacturing to be in the US or Mexico is great. We don't actually care about the consideration period. I think it's just like an actual challenge. If you pay next to nothing for something, the odds of making it work and making money on it are much, much higher than if you overpay on entry. For us, that's our favorite. You want a low consideration period and you want something that can be made in America because

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