A Brief History of a Graffiti Tag

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The first real space that we rented was down on Broadway by Canal Street. It was a really long, skinny top floor with complete slanted floor. Despite their office situation, David felt at home and felt that this was the type of place where he could build his company. The furniture and scrappiness of the place matched the culture David wanted to build.

What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”

Read a transcript of this episode: https://mastersofscale.com/swing-on-the-jungle-gym-david-droga/

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