The Evolution of Data Analytics at Catalyst

This chapter explores the intersection of psychology and data analytics, highlighting how an understanding of human behavior enhances data interpretation and voter profiling at Catalyst. It details the personal journey of the chief data officer, emphasizing their professional growth and the significance of quality data in political campaigning. Additionally, the discussion underscores Catalyst's collaborative approach in the progressive data ecosystem, focusing on partnerships that enhance data availability and the evolution of data practices amidst regulatory challenges.