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#215: Jeni Britton, Founder of Jeni's Ice Creams – Stay attuned to your instincts

How Leaders Lead with David Novak

CHAPTER

Ice Cream Entrepreneurship: Lessons in Competition and Innovation

This chapter explores the speaker's transformative journey in the ice cream business, including a critical moment of being featured on the Food Network. It addresses the challenges of competition and imitation, highlighting the importance of innovation and customer feedback in shaping their brand. The discussion culminates in strategic decisions that prioritize community and collaboration, emphasizing the significance of an effective online presence and a strong leadership team.

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