The Importance of Having a Common Data Store

We stress the importance of having a kind of common data store where you have that visibility into your customer channels. I think the thing you don't want to do this isi dump it all in a dashboard and and give it to your saleswraps o say, ok, figured out right. So that's the next step in the story. As not only are customers likely to become overwhelmed, or these have the potential come overwhelm this world.