When we started building house, it was very clear to us that one it needs to be very very visual. And two, it needs to bridge these gaps between what the professionals know in the industry and what the home owners don't know, but should know. We have over 370 million meta data tag attached to these millions of photos. So when you're looking at a photo, you don't just look at something, you say, i like it. What is that style? Which materials, products lay out were used? What was the budget? Who created it? Whoare the professionals that worked on it? You can them questions, ye, that helped from the gedgo to breed
When Adi Tartako and her husband started the home design and renovation website Houzz in 2009, they had no expectation that it would grow into a global business. In fact, Adi was a hesitant entrepreneur, preferring to foster Houzz as a lifestyle business and pushing back when experts told her it could grow into something much bigger. But as Houzz morphed into a go-to site for users to get ideas for home improvement and connect with industry professionals, Adi decided to go all-in. She walked away from a promising career in finance to become the CEO of Houzz, helping lead it to a platform that now has 65 million users worldwide.
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