19min chapter

My First Million cover image

Shaan Tells All: Shepherd Sells For $52M, Paper Gains, Plus Why B2B Influencers Are Coming

My First Million

CHAPTER

Influencer Marketing Strategies and Brand Building

The chapter explores how creators like Nick and Logan Paul effectively leverage viral marketing to promote products. It emphasizes creating engaging content beyond traditional self-promotion, citing examples like viral photo shoots and unique product demonstrations. The discussion extends to maintaining audience engagement and avoiding negative feedback while promoting products, with insights from successful influencers such as Dr. Disrespect and Kaylee Means.

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