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2min chapter
Cyber security sales with Neil Saltman
Outbound Squad
The Six Principles of Persuasion
"I'm very big on the shock factor up front is say something that's going to get attention," he says. "Even if they're angry, they're either going to laugh or they're going to at least be a little disarmed because it's not the same thing they just heard five minutes ago" If you can get something relevant, ask your customers, right? Why did you buy? And then you start out the phone call with, I just talked to another hospital, just did something that I think be relevant to you.
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