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How To Build Habits That Stick with Charles Duhigg

The Science of Success

CHAPTER

All Desire Is Memetic

Desire is probably one of the most mysterious forces in the world, and we don't understand entirely how it works. Luke's recent book wan provides a tool kit to untethering ourselves from unfulfilled desire. When desire dies, you know, we don't have any hope to do anything. There's no action. So desire is very much tied with action. We act because we desire something in the future that we don't currently have. Our universe of desire is practically infinite when it comes to partners and careers and paths and even brands that we choose.

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