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The first iPhone was announced in 2007 and mobile or smart was about 10%. By the time I'm recording this we're talking 90% now, right? And just how different the world has changed. So a couple of other things that I really enjoyed from this book was this stat That was pulled from Apple and mobile analyst Horace and Ddu Horace if you're listening apologies if I budget your name thereI'll be unfortunately butchering you quite a few of the names in this presentation. But so Horace Had a great list and he put this on 2011 speaking to how success actually maybe 2016 speaking to how successful The iPhone is as a product. We're gonna keep this particular episode PG
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