The Inside Story Podcast cover image

How will the first female IOC president lead the Olympics?

The Inside Story Podcast

00:00

Balancing Sponsorship and Athlete Demands in the Olympics

This chapter explores the impact of sponsorships on the Olympic Games and the shifting role of athletes amid increasing privatization and financial demands. It emphasizes the importance of balancing monetization with the traditional spirit of competition as the sports community faces these evolving challenges.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app