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7min chapter
Zaster und Zores: Werbung im ORF
Der DOSSIER-Podcast
Finanzierung des ORF und Werbeherausforderungen
Dieses Kapitel behandelt die finanzielle Struktur des ORF, wobei insbesondere die Rolle der Werbeeinnahmen und Gebühren hervorgehoben wird. Es werden die Unterschiede zwischen öffentlich-rechtlichen und privaten Sendern in Bezug auf die Werbung sowie die Herausforderungen im Wettbewerbsumfeld analysiert.
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