#86: Coalition Loyalty in Colombia with Puntos Colombia
Let's Talk Loyalty
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The Importance of Birthdays
Alejandro: I always feel that the simplest piece of data is somebody's date of birth because at least you can say happy birthday. Yes, we are using the member journey to understand different kind of information. Birthday dates are very important for us because as you mentioned, it's very simple. It's very important to communicate and to let the member know that the program is taking care of a piece of your life.
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