Selling Software to Non Enterprise Clients

We've read a lot about prodc growth, but ales and marketing mix is always a tough balance. You don't win your serving customers at low annual contract values. As you go down to a hundred k annual contract value, you can still afford to have high touch salespeople. And investing in the relationship side of it, investing in the onboarding side, actually bringing people back into the equation has a really big impact on conversion rate.