The Halo Effect and Outcome Bias in Business

Business experts are keenly aware of whether the company has recently been thriving or failing, as we saw earlier in the case of google. This knowledge generates a halo the ceo of a successful company is likely to be called flexible, methodical and decisive. The same executive is now described as confused, rigid and authoritarian. It seems almost absurd to call a successful leader rigid and confused, or a struggling leader flexible and methodical. We believe every ceo, manager and entrepeneur in the world should read this book.