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4min chapter
Nike’s Phil Knight: How to sell without selling
Masters of Scale
The Tiger Running Shoe - Phil Onitska and Phil Barman
Phil Knight, Bill Barman and Onitska Tiger clicked because of a shared goal. They wanted to improve functionality and quality while keeping their price point below that of Puma and Adidas. After eight years as a distributor they got sales up to two million dollars. But soon other distributors started noticing and they wanted in. It was a big risk, but it was also a necessary one.
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