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I've Got a Community. I Love That Play
I can't really measure direct monetization. I'm still going to spend a lot of money in the things that I can measure on because I still think you're trying to actually build momentum for the company. The other thing is move from unscalable things to things that are much more scalable and find a channel where you can start to get product channel fit. So I've got my community. It's just working incredibly well. And then, this is the killer one: I'm going to build a small team who are experts. What do I mean by that? Look at you and your genes.