BDTP. Segments & Lead Scoring with Jason Resnick
UI Breakfast: UI/UX Design and Product Strategy
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What Is That Buzz?
Marketing can't be all broadcast because it's not sustainable. So there is some regular emel marketing buzz, you know, happening in the list. And then you'd take somebody out of that and put them in a sales purse ond a little sales campaign to promote something more actively. But also ask questions, see where that person is at. Any business has people coming in and out of it at different levels. If you could start to isolate that, then you could change the content accordingly.
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