How I Built This with Guy Raz cover image

Hero Cosmetics: Ju Rhyu and Dwight Lee

How I Built This with Guy Raz

CHAPTER

Launching with Strategy: A Skincare Startup Journey

This chapter explores the foundational steps taken to launch a new skincare product, including the initial $50,000 investment and strategic choices in branding and packaging. The discussion highlights the importance of visibility on platforms like Amazon and the significance of earned media, particularly when featured in reputable publications. Additionally, it covers the transition from online to retail markets, emphasizing profits, partnerships, and adapting to consumer trust in K-beauty products.

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