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13min chapter
Hero Cosmetics: Ju Rhyu and Dwight Lee
How I Built This with Guy Raz
Launching with Strategy: A Skincare Startup Journey
This chapter explores the foundational steps taken to launch a new skincare product, including the initial $50,000 investment and strategic choices in branding and packaging. The discussion highlights the importance of visibility on platforms like Amazon and the significance of earned media, particularly when featured in reputable publications. Additionally, it covers the transition from online to retail markets, emphasizing profits, partnerships, and adapting to consumer trust in K-beauty products.
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Discover
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