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Low-Ticket vs High-Ticket: Which One Actually Scales? | Ravi Abuvala

Wealthy Way

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Navigating Advertising Investments: High vs. Low Ticket Sales

This chapter explores the complexities of payback periods in advertising investments, focusing on the differences between high and low-ticket sales funnels. The speakers share their experiences with lead generation, customer acquisition costs, and the challenges of tracking metrics effectively. They emphasize the importance of developing self-liquidating funnels and crafting compelling ad copy to optimize returns on ad spend.

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