How to Promote a Course

We learned so many lessons about promoting courses and getting people to turn up. The key thing was filling it with people. And I think that that dusty, disused community space at the back of a woodworking warehouse in every cycling centre on the edge of an estate didn't scream prestige. We were just praying that people would show up. They'd signed up for tickets, but that doesn't mean they'll show up. For sure. Do you remember like being there an hour and a half before the course in a very strange woodworking workshop-type space on the Bonville estate in Western London? "I'm not even sure if anyone knew that it existed up until we ran that first