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774: On the Road – Hawaii with Chefs Sheldon Simeon, Ed Kenney, Robynne Maii and More!

The Splendid Table: Conversations & Recipes For Curious Cooks & Eaters

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Fujiya: It Wasn't Your Mama's Shop, Right?

Fujiya was not in your family, it wasn't your mama's shop. So you chose it. Why in God's earth would you do that? Well, first of all, what is Fujiya for people about now and what did it mean to you before you bought it? Yeah, so Fujiya is a mochi company. Mainly, we also do T cookies, which is called Sambe, and also McMondu, which is like a pie in a ball. There's your next level branding.

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