2Bobs—with David C. Baker and Blair Enns cover image

Everything Can Change in One Conversation

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Are You Talking With Your Clients More?

The wind without pitching manifesto is we will replace presentations with conversations. In a conversation, when both of our guards are down, we're trusting each other and there's this healthy two way flow of information. And very often, in a sale of creative services, the client comes into the conversation relationship with a whole bunch of assumptions made.

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