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The Importance of Customer Centricity in Product Marketing
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A lot of companies ask their people to be customer centric on an individual. What many fewer companies seem to do from my perspective is actually build processes and enablement that are customer centric. It's a job of the company to figure these things out and then enable salespeople to tell those stories, customize it for one customer versus another customers.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode