24min chapter

The Revenue Formula cover image

7 GTM problems everyone has, and how to fix them (with Eddie Reynolds)

The Revenue Formula

CHAPTER

Navigating Revenue Challenges in SaaS

This chapter explores the common pitfalls faced by SaaS companies generating $10 to $100 million in revenue, particularly the absence of a true revenue leader. It discusses the need for cohesive collaboration between sales, marketing, and customer success teams, alongside the complexities of lead management and revenue forecasting. The conversation highlights critical insights into bridging departmental gaps and improving conversion rates through effective leadership and realistic planning.

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