It's also important to remember that pricing isn't permanent. If you're able to renew after the first year and bump your customers up to that higher price, that can be a good reason to get people in at the lower price. Most people will probably be willing to pay it if you have a sticky product. And the fifth insight is to keep it simple. This is an example of a pricing page for quicken. There's five different buy buttons. There's 349, 399, 599, 899. There's $1 off with a symbol right next to it. It's really complicated to figure out even if you want to be a quicken customer, which plan you should
One of the most common topics that founders ask us about is pricing and monetization. In this talk, YC Group Partner Aaron Epstein outlines 9 different business models, and highlights lessons from top YC companies on how to best monetize and price your product.
Business Model Guide: https://www.ycombinator.com/library/Gh-business-model-guide
Apply to Y Combinator: https://yc.link/SUS-apply
Work at a Startup: https://yc.link/SUS-jobs