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24min chapter
A look back on Snickers' strategy with the team that shaped it
On Strategy Showcase
Combining Hunger and Energy
The chapter discusses the debate between focusing on hunger or energy as the brand's positioning. After much discussion, the decision was made to combine hunger and energy, as they are seen as two sides of the same coin.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode