How to Get Attention From Type 2 Diabetics

The heart and soul of great advertising is news. A new medical breakthrough for Type 2 diabetics that put out there as a marketing message will get zero attention from just a few minutes. News links to certain constituencies are even more powerful because of personal relevance. The next one is the giant promise. We could probably convince people that secret millionaires are running around this month, giving out money to deserving people. But I've seen it work adversely at times.